Overview

Admotion for Agencies (AFA) is the complete planning, administration, auditing and delivery of online campaign solutions for agencies.
This product gives the Agency control over the available media inventory, enabling it to make changes in real time, by optimising the use of different Ads to arrive at the proposed goals.
The platform presents an intuitive web interface. It provides simple operation, with advanced control of editing and customisation of all formats.

Control and Flexibility

he system enables all campaign Ads to be administered using a single platform with both traditional and rich media. It is capable of both serving and/or auditing the Ads.
Admotion for Agencies uses it own Content Delivery Network, providing both security and response reliability. The auditing Tags (which can include, for example, impressions, clicks, post-clicks, mouse-over and/or time) are integrated with several ad servers thus simplifying the global report generation for each campaign. This can minimise the disparity between Media and Agency figures.
It is possible to edit the code for each Ad directly, so that any format type can be used, even formats intended for a specific medium.

Analysis

Admotion for agencies provides tools that measure all the actions of users as they interact with the online campaign. This generates detailed and comprehensive analysis reports, especially while the campaign is running, thus enabling the Agency to fine-tune creativities on the spot in order to improve the results.
In addition to the complete set of standard reports, Admotion for Agencies can provide a Personalised Points of Interaction analysis, incorporating a post-click analysis of the Client's site, including exposure time, mouse-over, and selections. The system provides simple and graphic cross-linking of each of the elements, providing for an intelligent in-depth analysis.

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